This 16 page catalog was published in the late summer of 1984. It was the first of many catalogs to be printed on a web offset press and featured a brand-new customer convenience--the TOLL FREE number. Also new was the first "President's Corner" message (although it wasn't called "President's Corner" and it wasn't signed personally), plus new books, gamefish ID charts, Van Dykes fish eyes and Fin Flex.

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